DURATION

36 Hours
[3 Weekends of 6 hours every day]

STARTS

Friday, September 28
for only 25 aspiring Growth Marketers

PREREQUISITES

Digital Marketing Certificate, Diploma
or relevant working experience

The [course’s] biggest achievement its team; they support you throughout the entire length of the seminar, both inside and outside of the classroom,

Joanna Poulopoulou - Business Consultant

5.0
2018-01-01T15:30:18+00:00

Joanna Poulopoulou - Business Consultant

The [course’s] biggest achievement its team; they support you throughout the entire length of the seminar, both inside and outside of the classroom,
[The Course/Seminar] is very good and very practical.

Pery Nastos - Business Owner https://hostelbay.com

5.0
2018-01-01T15:20:41+00:00

Pery Nastos - Business Owner https://hostelbay.com

[The Course/Seminar] is very good and very practical.
I now know more than 90% of Marketers!

Andreas Kougentakos  - CEO at https://www.socialactive.gr/

5.0
2018-01-01T15:25:08+00:00

Andreas Kougentakos  - CEO at https://www.socialactive.gr/

I now know more than 90% of Marketers!
They have a tremendous passion and that’s evident in everything they do, whether through seminars or simply the content they produce

Josh Fechter - Co-founder BAMF

2018-03-31T22:30:02+00:00

Josh Fechter - Co-founder BAMF

They have a tremendous passion and that’s evident in everything they do, whether through seminars or simply the content they produce
Every time on stage, they deliver awesome value and all participants are very excited about the insights they freely give. They keep nothing for themselves

Deric - Organizer of Growth Marketing Conference

5.0
2018-03-31T22:27:41+00:00

Deric - Organizer of Growth Marketing Conference

Every time on stage, they deliver awesome value and all participants are very excited about the insights they freely give. They keep nothing for themselves
Suddenly, you discover that there’s another world out there waiting to be explored.

Spyros Rentoulas - CEO at SRV Applications

5.0
2018-01-01T15:23:06+00:00

Spyros Rentoulas - CEO at SRV Applications

Suddenly, you discover that there’s another world out there waiting to be explored.
Every day, I go to the office, I get in the habit of thinking of that little extra something, that “hack”

Nota Stavrou - e-commerce manager https://www.pinkwoman-fashion.com

5.0
2018-01-01T15:12:27+00:00

Nota Stavrou - e-commerce manager https://www.pinkwoman-fashion.com

Every day, I go to the office, I get in the habit of thinking of that little extra something, that “hack”
4.0
7
See all testimonials and videos

Created, Designed and Organized by Excelixi

Center of Sustainable Entrepreneurship

Excelixi Center of Sustainable Entrepreneurship - member of Piraeus Bank Group - is a Certified Center of Lifelong Learning, which provides high-level training and consulting services in the emerging areas of the economy and aims to support sustainable entrepreneurship.
e-Business is the main field of Excelixi’s training activity and by all mean its field of vast knowledge and expertise.
We launched e-Academy, the first Academy in Greece about e-Business, which consists of two integrated courses, Digital Marketing Practitioner and e-Commerce Project Manager, and also a new line of specialized educational programs, the Cutting Edge Courses that today have an alumni of over 600 graduates, executives from major Greek and multinational companies.
Furthermore Excelixi launched Digital Transformation Academy which is the first training academy in Greece that focuses on the digital transformation of retail and wholesale businesses

In partnership with

Growthrocks

GrowthRocks is one of the top growth Hacking Agencies internationally and ranks #1 worldwide for the term “growth hacking agency”. In only 3 years, GrowthRocks has managed to expand its market to cover 16 countries, with offices in Athens, London, and affiliates in 10 more countries. Moreover, the GrowthRocks team has developed a VC-backed startup called Viral Loops-a SaaS platform for referral marketing with a 40% month after month Growth Rate!

Seen in major Growth Marketing Media:

but what is Growth Hacking, really?

Growth Hacking Marketing began through tech companies like Facebook, Dropbox and Hotmail as a method and methodology to scale quickly using smart and cost-effective marketing tactics. It blends creativity, analytical thinking, engineering and data analysis to achieve any and all business and marketing goals.

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Marketing

Web & Mobile Analytics, A/B Testing, Marketing Automation, Conversion Optimization, SEO, SEM & PPC, Copywriting, Email Marketing, Social Media

Data Analysis

Spreadsheets, Statistics, SQL, Data Studio, BI, Cohorts, e-listening, paid spent analysis, channel performance, heatmaps, forms analytics

Coding/Engineering

HTML, CSS, JS, Landing Pages, Scrapers, Digital Properties, APIs, emails, automations, forms

Designing

Photoshop, Illustrator, Sketch, Video Editing, Posts, icons, product landscapes, social channel management

Our mission? To make you a ‘T-shaped’ Marketer!

Growth Hackers do not define themselves as marketers, engineers or developers. They have a lust for technology, data, quick and effective actions, meticulous accuracy of results, and perpetual optimization, leveraging them to create valuable solutions. They learn through experimenting with different processes, using new tools, and most importantly, through failing, testing again, and subsequently succeeding.

The Instructors

With decades of experience in Digital and Growth Hacking Marketing, your instructors will introduce you to Growth Hacking sharing you their secrets, techniques, and most effective growth tips.
Theo Moulos

Theo Moulos

CEO GrowthRocks

Theo created a multi-million network of GH Agencies in just 2 years. Woking In marketing for 20+ years comes with a series of examples

Savvas Zortikis

Savvas Zortikis

CEO Viral-Loops

Savvas is a growth hacking expert with solid experience in getting traction & boosting retention with a specialization in SAAS Products

Bill Stathopoulos

Bill Stathopoulos

Growth Strategist @ GrowthRocks

Bill is a specialist in Inbound & Content Marketing campaigns and strategies that perform beyond any expectation.

Constantine Kalivas

Constantine Kalivas

Growth and SEO Engineer @ GrowthRocks

Constantine is an expert in finding acquisition channels and search engine marketing paid but also organic.

About the course #1

What does the course include?

It consists of practical hands-on lessons on the topic of Growth Hacking. In other words, participants receive tailored advice on how they can implement the acquired knowledge to digital marketing and scale their user or customer base.

JOIN US

About the course #2

Who is this course for?

For entrepreneurs with prior work experience in digital marketing | For Digital Marketing graduates or certificate holders | For engineers that want to better understand and apply their new knowledge digital marketing | For startuppers that want to be actively involved and get actionable results | For marketers that want to supplement their theoretical knowledge of marketing with practical, hands-on material & strategies

I’m not sure if this is for me

About the course #3

What you’ll get out of this course?

You’ll gain practical and applied knowledge of Digital Marketing | You’ll get access to valuable real-world examples and programming code that you can use to automate your processes | You’ll become a member of a thriving community where you can enquire about any future questions through exclusive access to our official Slack Team

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and some Gossips

Previous Students sharing their experiences

The new Growth Hackers explain why this workshop went beyond their expectations and why it helped them to save thousands of Euros in bad decisions.
You will hear what this workshop delivered and how much they enjoyed it.

Meet them

Curriculum

Read an article about how the Syllabus was developed for this course and the methodology that led to it

See how it happened

Session 01 | Make your first Growth Plan (3 hours)

Analyze your business’ funnel, pinpoint ideal conversion rates and improve them through finding the appropriate channels

Session 02-03 | Craft your Inbound Marketing Stack (6 hours)

Install and configure all the tools you’ll need to grow your conversion, calculate and understand your customer’s or user’s behavior and transform your site into a true marketing tool that will help you scale your business

Session 04 | Early Traction (3 hours)

Locate your users and establish procedures that will better inform them and ensure they end-up on your website. Meticulously analyze each channel’s results and focus on the ones that bring you higher quality traffic.

Session 05 | Identify your audience and establish your communication strategy (3 hours)

Learn from using special tools to discover your audience and understand their behaviors. Communicate with your users or customers through multiple channels and lists that you’ll create through web-scraping. Operate only whilst emphasizing the value you bring to your user or customer and learn how to effectively communicate without spamming or annoying them

Session 06 | Create a viral marketing campaign (3 hours)

Choose the right concept that aligns with your business or your business’ needs. Learn how to execute a campaign, how you’ll oversee it and how you’ll optimize it to ensure you get the best possible results.

Session 07-08 | Advanced PPC Advertising (6 hours)

Learn how you can automate your PPC campaigns, optimize its performance, and pick the channels that will give you better and more effective results

Session 09 | Perform Enginneering-as-marketing Techniques (3 hours)

Use various tools we’ll provide (and others we’ll teach you about) to discover innovative ways to bring users to your site, blog, application, or eshop

Session 10-11 | Excelling in Content Management (6 hours)

Learn how to use content as a tool that will bring you users, and how you can distribute it in the most effective ways. Use content in a smart way (it’s considered an expensive channel) to bring tangible and measurable results.

Session 12 | Learn how to use your profile to acquire users (3 hours)

Social selling is the process of developing relationships as part of the sales process.
In the old days, social selling would require an offline sales team and traditional selling skills.
Today this process can take place via any social networks such as LinkedIn, Instagram, Facebook, and Pinterest.
We will teach you how to identify the right social media platform for your audience - that’s the platform where the largest marketing segment is for your business - and all the tools, techniques and mechanisms to not only start the conversation, but also to gather as much information as possible about them, and track the entire user acquisition journey from the first “touch” to the moment they become paying users of your product or service.

Participation Cost

for only 25 seats

Early Bird

840 Euro

Until 18/9

 

Normal Price

980 Euro

Until the day before

 

36 Hours

Intensive hours to cover all materials with hands-on practice

6 Lessons

Split into 6-hour sessions where each one focuses on a different growth hack

3 weeks

Until you become a true growth hacker with knowledge and experience in its implementation

Starts

Friday, September 28

Days

Friday & Saturday09:00-17:00

Location

To be defined

HOTEL PARLIAMENT ****

www.parliament-hotel.ro

Tel:  +40 21 411 9990 / 0721 332397

Fax: +40 21 411 9991

Mob: +4 0772 170542

106 Izvor Street, 5th District, 050564, Bucharest, Romania

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What you need to bring with you

Your Laptop

The curriculum is in its entirety created so its participants can be actively involved in their personal computers. If you don’t have one, let us know and we can take care of it

An appetite for actions

Be hungry and in the mood not just to learn but also to do a lot of things. Through your active participation, you will execute a growth plan for your actual or hypothetical business.

Problems

Examples from your every-day life and experiences, and real problems you are facing. We’ll try to answer all of your questions (but in fact, we’ll help you figure out the answers)